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Spotlight on China Innovation


SAP Hybris Opens Digital Innovation Space in Chengdu Tianfu Software Park

Chengdu, China — July 28, 2016: SAP today announced the opening of SAP Hybris Digital Innovation Space in Chengdu Tianfu Software Park in the heart of Chengdu’s start-up hub. In attendance at the opening ceremony were Carsten Thoma, President of SAP Hybris, Dr. Tim Bolte, SVP of Development for Sales & Service, SAP Hybris, Dr. Ruicheng Li, Managing Director of SAP Labs China, influential leaders from Chengdu Hi-Tech Industrial Development Zone, representatives from Chengdu Tianfu Software Park and local start-ups and enterprises.

SAP Hybris Digital Innovation Space is a physical space with open doors for founders, web developers, engineers and others within the tech-savvy start-up community who can make easy use of the many offerings from SAP’s innovation space. This milestone open space center is emphasizing the latest customer engagement and commerce technologies to facilitate this development, and facilitates engagement between local and regional mega players to combine their offerings with SAP products, platforms and innovations to meet the increasing market demand in Greater China.

A growing number of companies are experiencing digital transformation, as customers increasingly purchase online and via their mobiles. “Smarter use of digital skills and technology could boost China’s economic output,” said Dr. Tim Bolte: “Combining digital customer engagement with the unparalleled omnichannel commerce capabilities of SAP Hybris will drive strategic business growth in the Chinese market and beyond.”

SAP Hybris Digital Innovation Space showcases SAP’s continuous effort in investment and cooperation in China. It further strengthens SAP’s “In China, for China” strategy by transforming independent product sales to more win-win cooperation with the local ecosystem and big players to enhance and localize the existing product portfolio, as well as develop completely new solution approaches.

A cornerstone of its innovation is SAP Hybris as a Service on SAP HANA Cloud Platform, a cloud-based microservices ecosystem to publish, discover and consume business applications. It offers developer the opportunity to build and monetize services across channels and devices and gives businesses the chance to augment and enhance existing solutions like SAP Hybris Commerce, SAP Hybris Marketing and others with a wide range of diverse business apps. It is not just a technology platform but enables transformation and innovation for the Chinese market.

Chengdu Tianfu Software Park, located at the core of the southern zone of Chengdu Hi-Tech Industrial Development Zone, was ranked third among “China’s Pillar Software Parks in 2015 and first among “China’s Top 10 Service Outsourcing Parks” from 2013 to 2015. It is home to more than 600 domestic and international tenants, including 34 are Fortune Global 500 companies. The Park currently houses nearly 60,000 working staff.

With the opening of SAP Hybris Digital Innovation Space, it will further consolidate its position as a world class innovation center and attract more talent to the city. The establishment of SAP Hybris Digital Innovation Space will help further improve Chengdu Tianfu Software Park to be a technology innovation community and idea factory for breakthrough businesses.

For media enquiries, please contact helen.lam@sap.com