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hybris Appoints Rob Rosenthal as Senior Vice President of Sales, Americas


Rosenthal to oversee sales for SAP customer engagement and commerce portfolio of solutions.

Munich/Chicago – March 18, 2015: hybris software, an SAP company, announces the appointment of Rob Rosenthal to senior vice president of sales in the Americas for hybris software and SAP Customer Engagement and Commerce, which includes all marketing, commerce, sales and service solutions.

Previously, Rosenthal served as vice president of sales east in North America for hybris, where he was responsible for all new B2B, B2C, digital and telecommunications software licensing in the eastern region of the U.S. He brings more than 20 years of sales experience, with the majority of his career spent in the areas of commerce and customer relationship management (CRM).

“With Rob’s industry expertise coupled with his strong leadership experience, he was able to make an immediate impact when joining hybris in 2013,” said Mark Holenstein, Executive Vice President Global Sales, hybris and SAP Customer Engagement and Commerce. “As we look to increase our presence in the Americas, we couldn’t be more excited to have Rob take the reins to both fuel and fill the demand for hybris and SAP’s customer engagement and commerce solutions.”

Prior to hybris, Rosenthal ran global sales for Zilliant, a price optimization company, and also served as a sales leader for Sterling Commerce, which was acquired by IBM, where he led a team specializing in omni-channel commerce solutions. Prior to Sterling, he helped eDocs grow from startup to $50M in five years, leading to its acquisition by Siebel Systems.

“With digital transformation being an imperative today for organizations looking to meet customer expectations, the market is ripe for customer engagement and commerce technologies,” said Rosenthal. “hybris is the only omni-channel, global ready platform prepared to meet brands’ needs for integrated content, commerce and digital experience. The hybris sales team is well-positioned to partner with companies across the Americas to meet this critical need, helping them improve customer satisfaction and positively impact sales.”