Collaboration will underpin Nespresso’s new eCommerce platform in 41 countries
To help global companies implement cross-border multichannel commerce solutions more effectively, Accenture (NYSE: ACN) has become the sole global strategic partner of hybris, the world’s fastest-growing commerce platform. The agreement will enable international brands to create consistent consumer transaction experiences across multiple channels, including online, mobile and in-store, regardless of geographic location.
This alliance combines Accenture's leadership in digital marketing strategy, customer experience, platform management and implementation with hybris’ leading omni-channel software and technology. The two companies will offer comprehensive multichannel commerce solutions to enterprises in retail, manufacturing, wholesale distribution, telecommunications, media/publishing, software, and gaming.
“As hybris’ global strategic partner, Accenture can help bring the hybris’ omni-channel commerce platform to companies that have struggled to implement worldwide transaction solutions that can be tailored to local country needs,” said Anatoly Roytman, EALA managing director of digital consulting for Accenture Interactive. “Our global presence can reduce the complexity and cost of transforming the consumer transaction experience across multiple geographic markets.”
“We have seen huge growth in eCommerce in the last few years, often driven by global brands looking for complex platform solutions, but with the ability to offer local languages and market websites for customers,” said Frank Schoutissen, Vice President Channel of hybris. “Our alliance with Accenture will allow these companies to have both a technology and implementation partner that can help them meet these objectives. We are very excited about the potential this will bring to both companies and the customers we can support as a result of this.”
The strong collaboration between the two companies is highlighted by a recent contract win with Nestlé Nespresso S.A. (“Nespresso”), to implement a multichannel commerce solution that uses hybris, SAP CRM and SAP Retail integration as its key elements. The two and a half year implementation will include eCommerce, point of sale, call-center and back-office functions. The new platform will help Nespresso offer a more personalized and complete customer experience and allow Nespresso to benefit from streamlined and consistent technology and processes across the 41 countries in which it operates.
“This program will provide Nespresso with a single, streamlined, interactive platform that will create more consistent and seamless experiences for consumers underpinned by agile and flexible business processes that support local market needs,” said Fabio Vacirca, global managing director of Accenture’s Consumer Goods and Services practice. “Our work will combine the digital and multichannel commerce experience of Accenture Interactive with the industry know-how of our Consumer Goods and Services team.”
Accenture’s multichannel commerce and digital marketing work is delivered as part of Accenture Commercial Services for Consumer Goods, a business service that helps companies increase sales and margins and improves interactions with customers, channels and consumers through innovative analytical, multichannel and operational capabilities.
Accenture announced on July 8 it has completed its acquisition of Acquity Group Ltd, the second-largest independent digital marketing company in the United Sates. The acquisition further strengthens and expands the broad range of digital marketing services that Accenture provides clients through Accenture Interactive. In January 2013, Acquity Group was named as hybris’ North American Partner of the Year for the second year in a row.
Accenture is a global management consulting, technology services and outsourcing company, with approximately 266,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is www.accenture.com.
Accenture Interactive helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Comprising more than 5,000 Accenture professionals dedicated to serving the marketing function, Accenture Interactive offers integrated, industrialized and industry-driven marketing solutions and services across consulting, technology and outsourcing powered by analytics. Follow @AccentureSocial or visit accenture.com/interactive.
hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers "OmniCommerce™": state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. hybris is the future of commerce™. For more information, visit www.hybris.com.
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