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Munich – 12 April 2012

hybris 4.6 Enabling Commerce Anywhere

…boosting disruptive sales in today’s omni-channel world...

hybris, a leading provider of multichannel commerce and communication software, today announced the availability of hybris 4.6. With Omni Commerce Connect (OCC), hybris 4.6 delivers a broad set of technology independent commerce services and commerce API's which can commerce-enable any device, application or channel outside the hybris Multichannel Suite. Its new functionalities help merchants to overcome the three fundamental commerce challenges: speed of innovation outside of their organization, channel driven processes that fail to scale and lastly, process heavy IT.

According to a recent report by Forrester , the open Web will result in a second web economy that will eclipse the first Internet economy in size and scope. Fueled by companies such as Apple or Samsung, Facebook and Foursquare, speed of innovation is progressing at a staggering rate.

According to a recent report by Forrester , the open Web will result in a second web economy that will eclipse the first Internet economy in size and scope. Fueled by companies such as Apple or Samsung, Facebook and Foursquare, speed of innovation is progressing at a staggering rate.

The hybris Omni Commerce Connect is a new kind of machine-to-machine interface, which helps merchants to mitigate these challenges in the following ways:

  • Plug & Play commerce processes easily into existing commerce infrastructure
    • Technology agnostic, hybris OCC allows enterprises to add new, missing functionality efficiently and quickly by connecting hybris with other - including non-hybris - software packages. Enterprises can also create a hybris hub with this technology that essentially orchestrates an all-point solution for a channel free customer experience.
  • Reuse business process and data across touchpoints
    • Processes and software in many organizations have been built with the channel, not the customer in mind. They are point solutions, lacking integration and ultimately failing the enterprise to deliver value to the customer first and often lack functionality required in today’s omni-channel world. With hybris OCC, enterprises can offer faster and cheaper new transactional interfaces to their customers. Since the interface is universal in its usage and not just restricted to human user interfaces, they can also provide their processes and data more easily to external organizations or other software packages.
  • Leverage an army of external developers
    • hybris OCC provides IT with the option to offload the burden of enabling new devices or integrating with new business partners by making these processes and data available to 3rd parties or external developers. This speeds up the process whilst reducing pressure on internal IT whose function is not necessarily to build user interfaces for particular devices.

In addition to Omni Commerce Connect, hybris 4.6 also delivers enhancements to search and navigation to assist merchandising and drive sales. hybris supports leading search engines and 4.6 delivers out-of-the-box integration with Google Commerce Search, enabling retail organizations to deliver Google’s latest innovations in search and navigation technology with an experience tailored specifically to online product discovery.

hybris 4.6 is immediately available and further details can be found here.