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hybris and Acquia partner to ‘democratise’ software development


Integration between Acquia Platform and hybris YaaS brings digital experience delivery to the cloud

Munich & Boston – June 30, 2015: Today hybris software, an SAP company, and Acquia, the digital experience company, announced a partnership to transform how companies improve the way they engage with today’s digital consumer. In a move away from legacy ‘software as a product’ and inflexible delivery models, hybris -- in collaboration with Acquia -- will launch new cloud-based microservices that will allow businesses to deliver digital experiences as easily as a smartphone user might download apps to a personal device. Together, Acquia and hybris make it possible for brands to deliver contextually relevant digital experiences via the cloud.

hybris introduces a new software delivery model -- a ‘platform for life’ based on a microservices approach that is delivered through hybris YaaS (hybris business platform as a service.) The new approach effectively democratises the enterprise software market, enabling independent developers to sell their solutions directly to organisations, alongside the established, major service providers on the market. Similar to the emergence of the Apple Store or Android’s Play Store, this approach stands to have a positive impact on the broader software market by promoting innovation and providing businesses with a greater degree of choice.

“This new approach to software development and distribution, as represented by the YaaS platform, is especially relevant today,” said Stefan Schmidt, Vice President of Commerce & Cloud Strategy, hybris and SAP Customer Engagement and Commerce. “Organisations are increasingly strategic about the technological functionality they build into their business and want to retain more control of the configuration of systems. By allowing organisations to retain this control, and by providing independent developers with an independent and open platform to distribute their solutions, it delivers a better way for businesses to manage software complexity, while simultaneously improving the quality and quantity of products available. In Acquia we’ve found a partner that has built its business on this philosophy while helping brands engage consumers more deeply through content, community and commerce.”

The YaaS platform is hybris’ stake in the ground, and a mark of its commitment to this new concept. Occupying the gap in the overlap between Software as a Service (SaaS) and Platform as a Service (PaaS), YaaS offers the market a state-of-the-art microservice architecture upon which to develop an ecosystem of SaaS applications and services, thereby creating a marketplace that includes SAP, hybris, third party and competitor applications. The partnership between hybris and Acquia is significant as, for the first time, it brings together the sophisticated commerce capabilities of hybris with the Acquia Platform to deliver digital experiences that unify content, community, and commerce.

“Through our partnership, hybris and Acquia are together tackling the complex challenges of delivering digital experiences through an innovative cloud-first approach,” said Ray Grady, senior vice president of commerce solutions at Acquia. “Customer engagement today depends on a deep understanding of your audience and the ability to tailor touchpoints and content to meet their expectations. Software as a product, and even many SaaS approaches, have traditionally lacked the flexibility to do this, holding businesses back from delivering best-in-class digital experiences. We’re working with hybris to address this issue and deliver solutions that meet the needs of businesses and their customers.”