hybris Marketing and Commerce Forum
Join us in Palo Alto, CA, on March 24th for the executive forum on Customer Engagement and Commerce Strategies
For more information have a look at our agenda.
|01:00 P.M.||Forum Welcome, Josh Clark, VP Industry Value Engineering, SAP|
|01:10 P.M.||A New Era for Marketing & Commerce, Jeff Howell, VP High Tech Industry Business Unit, SAP |
Understanding your customer with intelligent, actionable insight is the new business imperative. Today, customers expect a unified customer experience regardless of how and where they engage with your company and products. Obtaining a holistic view of your customer and channels, supported by intelligent, flexible, actionable insight is the key to delivering a unified, relevant customer experience
|01:30 P.M.||Expectations and Preferences of the New B2B Buyer, Brendan Witcher, Principal Analyst, eBusiness & Channel Strategy, Forrester Research |
Driven by their personal online buying experiences, savvy B2B buyers are demanding omni-channel capabilities when making work-related purchases. But for B2B sellers, in today’s rapidly changing world, building an effective omni-channel experience is not a trivial task. Brendan Witcher will present new research from Forrester on the new B2B buyer, and discuss ways companies can gain competitive advantage by understanding and delivering on these new buyer expectations
|02:00 P.M.||The Future of Customer Engagement, Brian Walker, Chief Strategy Officer, hybris Software, an SAP Company |
Marketing and eCommerce leaders in every industry are looking for ways to deliver more consistent, contextual, and relevant experiences throughout the customer journey - regardless of the channels or devices used by their buyers. Learn about hybris and SAP’s vision and strategy for Customer Engagement & Commerce, including a new integrated platform at the forefront of solutions to help companies address this challenge
|02:30 P.M.||Refreshment Break|
|02:45 P.M.||EMC’s Digital Journey Transforming Customer Engagement, Tom Willey, Director eBusiness, EMC; Gene Cornfield, Managing Director, Accenture Digital |
eCommerce is firmly placed as a key component of customer experience in the Hi-Tech industry for B2B and B2C companies alike. Come hear EMC’s digital journey and business transformation as it delivers flagship online experiences to its customers. EMC will be joined by Accenture and they will share their experience of implementing EMC’s business strategy on hybris and making it real
|03:30 P.M.||Cisco’s Success in Leveraging Big Data for Sales Operations Excellence, Senthil Sivaji, Cisco Value Chain IT, Program Manager – Enterprise Data Services |
Learn how Cisco leverages Big Data and Analytics to consolidate customer sales activity pulled from ~12,000 sales employees in >150 local offices worldwide - further helping sales people identify and prioritize where and how they need to engage with specific customers
|04:00 P.M.||Panel Discussion: The Next Evolution of Customer Engagement, Moderated by Brendan Witcher, Forrester Research, Cisco, EMC, Accenture and hybris/SAP |
Conversation among industry leaders and technology experts to explore the transformation in customer engagement currently underway and how companies can best prepare
|04:45 P.M.||Forum Wrap-up, Josh Clark, VP Industry Value Engineering, SAP|
|05:00 - 6:30 P.M.||Cocktail Reception, Networking and Demo Pods|
Simply register below for this invitation-only event.
Please RSVP by March 10. Seating is limited.