Traditional marketing campaigns fall short at engaging the individual customer. It lacks the basic knowledge of customer’s wants and needs, and blasts indiscriminate messages to the masses.
The hybris Marketing suite enables marketers to develop a deeper understanding of customers; to know what they have done, what they may do, and most importantly what they are doing now. Gain real-time insights into the context of each customer, and leverage these insights to deliver highly individualized customer experiences across channels.
It is a fantastic product. We have the marketing team aligned. The fact that we can analyze those 10.6 million customers in a far better, more analytical way is a game changer for us.Stephen McKinnon, CIO at Luxottica