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SAP Hybris Marketing


Hybris Marketing enables real-time contextual marketing. Engage customers, delight them, and cultivate brand relationships by marketing to an audience of one.
Hybris Marketing

Traditional marketing campaigns fall short at engaging the individual customer. It lacks the basic knowledge of customer’s wants and needs, and blasts indiscriminate messages to the masses.

Hybris Marketing enables marketers to develop a deeper understanding of customers; to know what they have done, what they may do, and most importantly what they are doing now. Gain real-time insights into the context of each customer, and leverage these insights to deliver highly individualized customer experiences across channels.


SAP Hybris Marketing can help you:
  • Understand Real-Time Customer Intents. Dynamically capture and enrich customer profiles across all sources into a single view, leverage implicit customer signals to gain insights into customer’s real-time intents
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  • Deliver Unique Customer Experiences. Convert ‘in-the-moment’ opportunities to dynamically deliver contextually relevant customer experiences across channels. Create new engagements to increase online community participation and customer loyalty.
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  • Market with Speed and Agility. Proactively react to customer opportunities with increased visibility and alignment of the marketing process, resources, and performance.
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Forrester Report: The Contextual Marketing Imperative Forrester Report: The Contextual Marketing Imperative
White paper
Forrester Report: The Contextual Marketing Imperative
SAP Hybris commissioned Forrester Consulting to evaluate how marketers are meeting customer preferences for personalized experiences.
Contextual Marketing Imperative
Gartner Magic Quadrant for Marketing Resource Management 2015 Gartner Magic Quadrant for Marketing Resource Management 2015
Analyst Report
Gartner Magic Quadrant for Marketing Resource Management 2016
For the third year in a row SAP Hybris Marketing has been in the “Leader” quadrant for vision and ability to execute.
Gartner Magic Quadrant for MRM

Merken

Merken

hybris Marketing: Market to an audience of one hybris Marketing: Market to an audience of one
Solution Brief
SAP Hybris Marketing: Market to an audience of one
Hybris Marketing is a game changing marketing solution that enables individualized contextual marketing on an unlimited scale.
Market to an audience of one
It is a fantastic product. We have the marketing team aligned. The fact that we can analyze those 10.6 million customers in a far better, more analytical way is a game changer for us.
Stephen McKinnon, CIO at Luxottica