Traditional marketing campaigns fall short at engaging the individual customer. It lacks the basic knowledge of customer’s wants and needs, and blasts indiscriminate messages to the masses.
The hybris Marketing suite enables marketers to develop a deeper understanding of customers; to know what they have done, what they may do, and most importantly what they are doing now. Gain real-time insights into the context of each customer, and leverage these insights to deliver highly individualized customer experiences across channels.
- Gain Real-Time Insights. hybris Marketing platform delivers a deeper understanding of your customers; gain insights into the real-time intent of each customers.
- Deliver Unique Customer Experiences. The SAP hybris Marketing suite provides the ‘in-the-moment’ context of each individual so that you can deliver uniquely relevant customer experiences at every touchpoint of the customer journey.
- Market with Speed and Agility. hybris Marketing suite let you understand marketing performances, optimize marketing plans, align teams and resources.
It is a fantastic product. We have the marketing team aligned. The fact that we can analyze those 10.6 million customers in a far better, more analytical way is a game changer for us.Stephen McKinnon, CIO at Luxottica