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Market in the moment.

In today’s digital world, customers don’t want to be marketed to. Instead, they expect companies to know and meet their needs. Gain a deeper insight into their profiles and engage them at the best moments, with the contextually relevant experiences that will surpass their expectations. To learn how to navigate the changing digital landscape, read the CMO Review Report from the CMO Elite Retreat event at SAPPHIRE.

CMO Review Report:
Navigating change in the digital landscape

Understand your customers and give them relevant contextual experiences throughout their journeys with SAP Hybris Marketing Cloud.

The Sweet Spot: Why I am a Marketer

Why do I love being a marketer? A marketer can create moments of connection through great customer experiences. It’s about finding the sweet spot where emotions lead to action. Why can’t you, as a marketer, love what you do?

See how customers of SAP Hybris yield great results
creating a great customer experience.

NHL: Delivering the great fan experiences with SAP Hybris Marketing
The NHL is using SAP Hybris Marketing to provide a better digital platform, gain deeper fan insights, and drive new individualized marketing interactions that are relevant and engaging.
Purchasing Power: Extending a best-in-class shopping experience
Purchasing Power is one of the fastest growing e-retailers, offering the industry-leading employee purchase program. To extend its best-in-class shopping experience, Purchasing Power leverages the SAP Hybris Suite to provide an overall enhanced customer experience.

Blog Post: Win customers with real-time personalization.

Individual personalization involves understanding what a customer’s needs are in the moment – in real time – and responding to that individual customer with the understanding of his or her context and intent. Find out how to gain these customer insights.