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WEBINAR – The Digital Content Conundrum: Managing and Monetizing Complex Catalogs of Digital Content
Managing digital product content has long been a headache for software, gaming and media publishers. Distribution channels, OEM agreements, affiliates, global markets and the unrelenting succession of new content create a level of complexity that makes management and modeling an overwhelming challenge. Now, as digital channels evolve beyond the Web, the situation is getting even worse, as customers expect access to this content across an increasingly varied array of touch points via a range of diverse consumption models.
View the webinar “The Digital Content Conundrum: Managing and Monetizing Complex Catalogs of Digital Content” below. Guest speakers Peter Sheldon, Senior Analyst at Forrester Research, Inc., and Govind Kudva, Director of E-Commerce and Web Production at Avid Technology, Inc., will discuss:
  • Why content publishers must get a grip on version complexity and keep their digital content in order
  • Why enforcing relationships between dependent or related content assets is paramount
  • How new business models are making digital asset management and entitlement control a challenge
  • Why disciplined workflow and signoff between departments and divisions is critical during the content publishing process
  • How leading digital publishers are managing the monetization of their content across global markets
  • The digital content challenges faced by Avid Technology and how solutions from hybris and arvato have helped overcome them

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Webinar details:
The Digital Content Conundrum: Managing and Monetizing Complex Catalogs of Digital Content
Presenters: Peter Sheldon, Senior Analyst at Forrester Research, Inc.
Govind Kudva, Director of E-Commerce and Web Production at Avid Technology, Inc.
Sponsored by: hybris

 

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