hybris Product Content Management
hybris helps you engage your customers with consistent, rich product content across every touchpoint of their journey, and manage it with today’s business agility. Product Content Management is the only way to pull together data scattered across the enterprise, enrich it and publish it.
hybris PCM provides a collaborative environment for product managers, pricers and marketers to develop and publish rich customer experiences. It lets you achieve this at the speed of business - in hours, not days or weeks. With all your business and product content in one place, you can provide a seamless omni-channel experience for customers and bring new products to market rapidly and easily.
- Build a 360 view. hybris Product Content Management gives you control of all product content from all channels and systems in one place, including products syndicated from multiple suppliers.
- Be consistent. Allow your customers to research products on multiple channels. Provide them with consistent information and experiences across every touchpoint.
- Manage multiple catalogs. Create a master taxonomy to classify and categorize products, manage catalog versions and import multiple supplier catalogs.
- Go to market quicker. Promote new or revamped products faster, thanks to coordinated content creation and approval processes enabled by removing IT and systems dependencies.
- Adapt quickly. Support new business requirements, such as bundled offers, without IT intervention through the flexible and powerful master data management model from hybris.
- Boost your marketing. hybris Product Content Management helps you deliver unique and rich product content to improve SEO. You can also provide international partners with localized content for advertising campaigns.
MSA, a global leader in industrial safety products, uses hybris PCM to manage and maintain their data for their various global product offerings from one centralized location, ensuring a consistent brand experience across their 40 websites globally.MSA Safety IncRead More