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CMO Review Created with Sketch.
Evaluating the impact of marketing technology
Marketing organizations leveraging various marketing technologies to help connect and engage with customers. But how successful have these technologies been? To find out, CMO Council surveyed 600 marketing professionals across North America, EMEA, APAC and LatAm.
Insight#1:
Marketing areas with biggest business impact
0%
measurability and trackability of campaigns
0%
engagement across the customer journey
0%
faster campaign execution
0%
lower campaign costs
Insight#2:
However, these investments aren’t meeting expectations
0%
only partially meet expectations
0%
underwhelming, expect more value
Only
0%
believe their investments have exceeded expectations
Insight#3:
Key missing capability: share and collaborate on customer insights and intelligence across departments
0%
are implementing solutions to share insights across teams
0%
aren’t focused on cross-organizational collaboration or not doing it well
Insight#4:
The marketers’ lack of transparency across the organization has a direct impact on the marketing process and the ability to connect and engage with customers.
0%
processes aren’t meeting business needs or are working on improvements
0%
processes are good to excellent
0%
admit they struggle to get the whole organization on the same page