Forrester B2B E-Commerce Thought Leadership Paper
The B2B E-Commerce Thought Leadership Paper contains the findings of a study conducted by Forrester Consulting commissioned by hybris software on B2B Commerce. 717 B2B companies were surveyed, of which 353 companies currently sell direct to businesses online. Key findings were that online and mobile are transforming B2B commerce and that businesses have to act fast to not fall behind. In this Thought Leadership Paper you will find:
- Key facts on the changes occurring in the B2B industry
- Insights into the preferences of today´s B2B buyers
- Hard facts of today´s B2B market
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