We’re a software company. We make software for digital commerce. For the tech heads, it’s enterprise multichannel e-commerce and product content management software – which is quite a mouthful. But ever since we started in the back room of two student apartments in Munich in 1997 we’ve always been much more.
Because how we work is as important as what we make. From the early days, when we were five friends with a ton of energy and ideas, right up to today, this has always been a place where people collaborate.
Our founders were young when they founded the company – 21 and 22, still at university – and the competition was daunting. So a culture that encouraged people to improve and innovate was crucial to give us an edge. We didn’t have much more to offer than challenges and opportunities but, for a certain type of person, this is the most important thing. We attracted extraordinary people who relish a challenge. This created a place where ideas can quickly become reality.
Our people describe being part of SAP Hybris as blurring the lines between friendship and work and it’s this friendship culture that’s allowed us to persist and prosper. Our investors saw this and believed in it, helping us ride out the dotcom crash at the beginning of the century. We helped businesses get their business trading as part of the online revolution.
The software is a means to an end, and that end is creating a relationship between businesses and their customers. A relationship that lasts, sustainable and with continuity. So their customers keep coming back.
Our products make this happen, delivering a consistent and relevant experience to customers across every channel and on every device. It transforms how a business engages with its customers and that’s what keeps people coming back to them and why they come back to us.
Everything we make is designed to simplify the experience for the customer and for business. And everything we make allows businesses to react quickly to change, so they don’t get left behind.
As part of SAP, the market leader in enterprise application software, we’re stronger than ever. SAP gives us scale and capability. We bring expertise and innovation in e-commerce. Just like we’ve always done.