So, what if you knew exactly what your customers were looking for – what if you could target each individual customer with a uniquely-tailored proposal?
Even the most competitive offering can fail if it doesn’t match the individual customer profile and needs. Get it wrong and you haven’t just lost a sale opportunity. You’ve created a disengaged, unimpressed customer who is likely to shun your offers in the future. You’ve just increased your churn.
Hear the experts explain how Contextual Marketing removes the gamble in the management of the relationships with YOUR customers – watch the video with Don Peppers from Peppers & Roger and David Cooperstein from Forrester explaining how telco carriers can massively improve market share and retention using this new evolution of omni-channel, personalized marketing:
Contextual Marketing uses real-time context-based data about individual customers and anonymous visitors. It combines insight from personal customer history with current activity and intelligent predictive analysis of future activity – past, present and future.
It means that when you engage with your prospect, you’re talking their language and giving them the information they want right now.