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hybris Marketing and Commerce Forum


Join us in Palo Alto, CA, on March 24th for the executive forum on Customer Engagement and Commerce Strategies
For more information have a look at our agenda.
Agenda
12:30 P.M. Registration
01:00 P.M. Forum Welcome, Josh Clark, VP Industry Value Engineering, SAP
01:10 P.M. A New Era for Marketing & Commerce, Jeff Howell, VP High Tech Industry Business Unit, SAP
Understanding your customer with intelligent, actionable insight is the new business imperative. Today, customers expect a unified customer experience regardless of how and where they engage with your company and products. Obtaining a holistic view of your customer and channels, supported by intelligent, flexible, actionable insight is the key to delivering a unified, relevant customer experience
01:30 P.M. Expectations and Preferences of the New B2B Buyer, Brendan Witcher, Principal Analyst, eBusiness & Channel Strategy, Forrester Research
Driven by their personal online buying experiences, savvy B2B buyers are demanding omni-channel capabilities when making work-related purchases. But for B2B sellers, in today’s rapidly changing world, building an effective omni-channel experience is not a trivial task. Brendan Witcher will present new research from Forrester on the new B2B buyer, and discuss ways companies can gain competitive advantage by understanding and delivering on these new buyer expectations
02:00 P.M. The Future of Customer Engagement, Brian Walker, Chief Strategy Officer, hybris Software, an SAP Company
Marketing and eCommerce leaders in every industry are looking for ways to deliver more consistent, contextual, and relevant experiences throughout the customer journey - regardless of the channels or devices used by their buyers. Learn about hybris and SAP’s vision and strategy for Customer Engagement & Commerce, including a new integrated platform at the forefront of solutions to help companies address this challenge
02:30 P.M. Refreshment Break
02:45 P.M. EMC’s Digital Journey Transforming Customer Engagement, Tom Willey, Director eBusiness, EMC; Gene Cornfield, Managing Director, Accenture Digital
eCommerce is firmly placed as a key component of customer experience in the Hi-Tech industry for B2B and B2C companies alike. Come hear EMC’s digital journey and business transformation as it delivers flagship online experiences to its customers. EMC will be joined by Accenture and they will share their experience of implementing EMC’s business strategy on hybris and making it real
03:30 P.M. Cisco’s Success in Leveraging Big Data for Sales Operations Excellence, Senthil Sivaji, Cisco Value Chain IT, Program Manager – Enterprise Data Services
Learn how Cisco  leverages Big Data and Analytics to consolidate customer sales activity pulled from ~12,000 sales employees in >150 local offices worldwide - further helping sales people  identify and prioritize where and how they need to engage with specific customers
04:00 P.M. Panel Discussion: The Next Evolution of Customer Engagement, Moderated by Brendan Witcher, Forrester Research, Cisco, EMC, Accenture and hybris/SAP
Conversation among industry leaders and technology experts to explore the transformation in customer engagement currently underway and how companies can best prepare
04:45 P.M. Forum Wrap-up, Josh Clark, VP Industry Value Engineering, SAP
05:00 - 6:30 P.M. Cocktail Reception, Networking and Demo Pods

Simply register below for this invitation-only event.
Please RSVP by March 10. Seating is limited.