Buyers are demanding increasing levels of service and convenience, matching those found in the consumer world. At the same time, cost pressures are forcing organizations to find ways to streamline operations and reduce expenses. And all the while, markets are becoming hyper-competitive, requiring businesses to accelerate their go-to-markets strategies and squeeze competitive advantage from every possible angle.
Increasingly, B2B organisations are turning to technologies used in the retail sector to meet the modern buyer’s demand, including Recommendations, Promotions, Personalisation, Search and Navigation, Segmentation and Targeting. However, the B2B environment has its unique set of challenges due to the complexity of relationships, products and pricing, which a robust and scalable commerce platform needs to overcome..
- Read our whitepaper The Consumerization of B2B Multichannel Commerce for insights into the challenges and opportunities facing B2B organizations looking to implement a commerce platform
- What is hybris B2B Commerce? Find out how hybris evolved its world-class commerce platform to meet the unique B2B commerce challenges
- Discover the Got 5 minutes? View our short video presentation on the topic of B2B commerce featuring Bobcat