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SAP Hybris Americas Summit 2016 Post Event Materials


This year’s event was filled with valuable content on how you can go beyond “traditional” strategies and steps for driving greater marketing, sales, commerce, customer service, and billing success at your organization. Please download SAP Hybris Americas Summit post event materials here. As always, we’re here to help so contact us any time at sales@hybris.com.
Post Americas Summit Event material

THURSDAY SESSIONS
  • Keynote
    Get started
    Executive kickoff with Jamie Anderson
    Speaker: Jamie Anderson

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    Keynote
    It is time to go beyond
    Executive kickoff with Brian Walker
    Speaker: Brian Walker

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  • Keynote
    Customer Panel
    Hear how companies are going beyond traditional strategies to achieve greater business success be it sales, marketing, customer service, commerce or all of the above.
    Speaker: Lisa Hornschemeier - Microsoft, Naveen Kandasami - Sealed Air, John Howard - Under Armour, Kiran Koons - Bentley Systems, Steve Wentzell - Lids Sports Group, Bob Werkema - SAP Hybris

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  • Keynote
    Guest Keynote
    In this talk, Adam Alter explores how busineses can better understand and predict the behavior of their customers. He begins by explaining why we often misunderstand how customers think, and then goes on to describe how they actually make purchasing decisions.
    Speaker: Adam Alter

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  • Morning Tracks
    10:50am-11:50am & 2:05pm-3:05pm
    Be Easy to Do Business With, The Simplified Customer Engagement
    As digital channels mature, content will emerge as a primary differentiator. Content is the fuel that drives digital customer experiences, from commerce transactions to marketing campaigns, and is as fundamental to a company's brand as water is for life.
    Speaker: Mark Payne - Fahrenheit 212

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  • Morning Tracks
    10:50am-11:50am & 2:05pm-3:05pm
    The Changing Face of Customer Engagement: New Tools and Techniques
    The market is changing rapidly, leading companies to disrupt, or be disrupted, To meet this challenge, companies across an increasingly diverse set of industries are experimenting with new formulas for success, going well beyond the shopping basket to build valuable customer relationships that last.
    Speaker: Donovan Guin - IBM

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  • Morning Tracks
    11:20am-11:50am & 2:45pm- 3:25pm
    The Future State of Personalization
    With the digitalization of everything, brands must desire a more fluid approach to understanding customer preferances and needs to drive personalized experiences. In this session, you'll learn how personalization and buyer expectations have evolved in the digital marketplace.
    Speaker: Michael Dekshenieks - Accenture Interactive

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  • Morning Tracks
    11:50am-12:50pm & 3:05pm-4:05pm
    Make it Simple: Design Big. Start Small
    Simplicity is hard to achieve in a world where quick fixes are easy to apply. In fact, pilot projects and tactical decisions are direct contributors to complexity in the front office, which ultimately leads to frustrated employees, disengaged customers and a business poorly equipped to evolve with the needs of buyers.
    Speaker: Mark Fodor - Scott Palashoff, Mark Payne - Rob Holland

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  • Morning Tracks
    11:50am-12:50pm & 3:05pm-4:05pm
    Facing the Forces of Change®: Navigating the Seas of Disruption
    In this age of disruption, bussinesses need to minimize the effect of disruptive forces or even become a disruptor. In this session, we'll take a deep dive look at six major disruptive forces facing companies today, through the perspective of distributors , who have been on the front lines of these changes.
    Speaker: Paul St. Germain - IBM

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  • Morning Tracks
    11:50am-12:50pm & 3:05pm-4:05pm
    Transforming for Agility: Success Stories from Leading B2B and B2C Companies Struggling to Compete in a Dynamic Market
    Two leading global brands in the B2B and B2C space have completely transformed their businesses and reacted to a dynamic market with agility. SapientNitro and SAP Hybris helped each company successfully improve their customer journeys, satisfaction,and overall brand recognition.
    Speaker: Jon Panella - SapientNitro, Sudip Mazumder - SapientNitro, Subho Nath - CSM Bakery Solutions

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  • Billing Sessions
    4:15pm-4:50pm
    Billing: Implementing and Optimizing
    Join SAP Hybris Billing experts and customers to get latest insights on how leading companies are driving innovation and improvement of the end-to-end process from customer management to revenue recognition.
    Speaker: Aron Stern and Melinda van Honschooten - Microsoft

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  • Billing Sessions
    4:50pm-5:30pm
    Billing: Implementing and Optimizing
    Join SAP Hybris Billing experts and customers to get latest insights on how leading companies are driving innovation and improvement of the end-to-end process from customer management to revenue recognition.
    Speaker: Heidi Zhao - SAP Hybris, Jim Diamond - Houghton Miffl in Harcourt

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    Download Harcourt


FRIDAY SESSIONS

In this track we will focus on business challenges and outcomes, how our customers have transformed their business, and how they've changed the experience their customers have. Our customers will be presenting in 30 minute increments throughout the day on this track.

  • 9:15am-10:00am & 10:05am-10:50am
    Implementing SAP Hybris Commerce and Marketing: Lessons Learned and Best Practices
    It is no longer sufficiet for organizations to engage their customers through siloed experiences. In this roundtable session, you will join a group of projects leads and experts from a variety of organizations who will share lessons learned and best practices in delivering cross marketing and commerce initiatives.
    Speaker: Matt Reeves and Riad Hijal - SAP Hybris

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  • 9:15am-10:00am & 10:05am-10:50am
    Best Practices in implementing & Optimizing Sales & Service
    Beyond Sales Force Automation with SAP Hybris Cloud for Sales. Customers in today's digital economy are armed with a wealth of information and choices, leading them to engage with salespeople late in the buying journey.
    Speaker: Marco Flores and John Heald - SAP Hybris

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  • 9:15am-10:00am
    Orchestrating End to End Campaign Planning, Execution and Measurement with SAP Exchange Media (XM) and SAP Hybris Marketing
    SAP XM is the next generation, end to end, online media network technology that connects advertisers, publishers, and digital agencies directly in the cloud in real-time.
    Speaker: Darryl Gray - SAP Hybris

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  • 9:15am-10:00am & 10:05am-10:50am
    The Future of Customer Contact: Omni-Channel Customer Engagement in a Digital World
    Web and mobile services have surpassed phone calls as the first point of contact with customer service organizations. Learn from SAP and other customers what digital trends are shaping the future of customer contact and discuss best practices for delivering exceptional digital experiences throughout the entire customer journey.
    Speaker: Tony Fassette - SAP Hybris

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  • 9:15am-10:00am & 10:05am-10:50am
    SAP Hybris as a Service (YaaS)
    In this session you will learn about how business micro-services available from YaaS. Io will quickly enhance your SAP Hybris products with new business functionality and why they will empower you to deliver more value to your customers faster.
    Speaker: Stefan Schmidt - SAP Hybris

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  • 9:15am-10:00am & 10:05am-10:50am
    Implementing & Optimizing: Billing with Commerce and Marketing
    The digital economy calls for new subscription and usage-based-monetization models that can be ordered seamlessly via an omnichannel platform. Discover how SAP Hybris Billing, SAP Hybris Commerce, and SAP Hybris Marketing work together to provide a seamless, real-time, omnichannel subscriber experience while powering instant insights to help you rapidly evolve your offerings to meet customers' needs.
    Speaker: Fergus O’Reilly - SAP Hybris

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  • 10:05am-10:50am
    SAP Hybris Marketing: Overview and Strategy
    SAP XM is the next generation, end to end, online media network technology that connects advertisers, publishers, and digital agencies directly in the cloud in real-time.
    Speaker: Darryl Gray - SAP Hybris

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  • 12:00pm-12:45pm & 12:50pm-1:35pm
    SAP Hybris for Customer Service (Field Service): Product & Technology
    Empowering your service team is one of the best ways to positvely improve your customer satisfaction. In this session we will be discussing how to ensure that all customer engagements with the field service team are positive.
    Speaker: John Heald - SAP Hybris

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  • 12:00pm-12:45pm & 12:50pm-1:35pm
    SAP Hybris for Sales: Product & Technology
    Customers in today's digital economy are armed with a wealth of information and choices, leading them to engage with salespeople late in the buying journey. Learn how your sales team can have relevant interactions and win today's connected customers - anytime and anywhere.
    Speaker: Marco Flores - SAP Hybris

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  • 12:00pm-12:45pm & 12:50pm-1:35pm
    SAP Hybris for Customer Service (Field Service): Product & Technology
    Empowering your service team is one of the best ways to positvely improve your customer satisfaction. In this session we will be discussing how to ensure that all customer engagements with the field service team are positive.
    Speaker: John Heald - SAP Hybris

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  • 12:00pm-12:45pm & 12:50pm-1:35pm
    SAP Hybris for Service (Contact Center): Product & Technology
    Join SAP Hybris solution experts for a detailed look under the hood of Hybris solutions for contact center and customer engagement. These sessions will explore new features and functionality in the latest product releases, complementary partner solutions, and the product roadmap - for a sneak peek into the future.
    Speaker: Tony Fassette - SAP Hybris

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  • 12:00pm-12:45pm & 12:50pm-1:35pm
    SAP Hybris for Billing: Product & Technology
    Join SAP Hybris solution experts for a detailed look under the hood of SAP Hybris Billing. These sessions will explore new features and functionality in the latest product releases, complementary partner solutions, and the product roadmap - for a sneak peek into the future of billing.
    Speaker: Fergus O’Reilly, - SAP Hybris

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Facebook Live Sessions
  • Welcome to SAP Hybris Americas Summit 2016

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  • Going Beyond with SAP Hybris

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  • SAP Hybris Summit Facebook Live Interview with Jay Dettling, Accenture

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  • SAP Hybris Summit Facebook Live Interview with Donovan Guin, IBM

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  • SAP Hybris Summit Facebook Live Interview with Paul Williamson, Cybersource

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