London – 28 January 2009.  hybris, a leading multi-channel commerce and communication software vendor, today announced that it has been named as a market leading B2C e-commerce vendor in Forrester’s latest Wave report on eCommerce entitled “The Forrester Wave™: B2C eCommerce Platforms,Q1 2009”, dated 27 January 2009.  

With the expansion of its operations into the US market, as well as further expansion in Europe, and with recent new customer wins such as Toys R Us, hybris is increasingly making its presence felt as a leading eCommerce vendor.  Using a combination of best of breed solutions in e-commerce and product information management (PIM), hybris brings flexible solutions that give companies an easy to manage and effective one stop solution to manage their multi-channel businesses.

Ariel Lüdi, CEO of hybris, said; “We are delighted to have been positioned as a market leading e-commerce vendor by Forrester.  This is a key benchmark of how vendors in the e-commerce market are helping companies achieve greater success and in today’s economy businesses cannot afford to make the wrong choice of vendor when making these key investments.”

According to the Forrester B2C eCommerce Wave report; “As the Web evolves from a Standalone satellite of the business to a central hub for marketing to, transacting with, and servicing customers, the requirements to integrate a highly functional eCommerce platform with the enterprise technology environment will continue to increase. Consumers expect a consistent and relevant experience across all of a company’s channels, which encompass the Web site, store personnel, in-store kiosks, mobile applications, call centres, and marketing channels.”

hybris’ software solutions facilitate the central and media-neutral administration of product data. Consequently, they create a “source of truth” for product information in the company. This information is then utilised in turn for hybris applications in e-commerce, catalogues and database publishing.